According to Statista, a renowned research company, worldwide e-commerce sales will experience a threefold lift and jump from one point three trillion dollars in 2014 to around four point five trillion dollars in 2021. To take full advantage of the looming positive growth, many businesses are already setting up online stores using different e-commerce platforms.
E-Commerce platforms like WooCommerce, Magento and Shopify, have essential tools for building and managing and marketing different online stores. Most importantly, most of these e-commerce platforms have been designed in such a way that they easily check and ensure smooth sailing of different online stores using them.
With so many e-commerce platforms available today, picking the best option can be somehow tricky, especially if it is your first time. A wrong decision of e-commerce platform will cause irreparable damage to not only your online stores but also your business reputation. So how do you go about it?
Consider the integration options a specific platform presents
Integration is one of the most vital things to consider in any e-commerce platform you come across. Running a profitable online business requires more than just an e-commerce platform; many software and plugins need to be integrated to perform different tasks well. Thus, before moving to a specific e-commerce platform, make sure that the option is compatible with all the applications and plugins required.
A simple question you should ask yourself before picking a specific platform is; what use will the e-commerce platform be if it unable to grow with you? When choosing a specific e-commerce platform for your business, it is essential first to check its scope of scalability. A rule of thumb is to go for an e-commerce platform that has the capability of supporting your business as it grows. The option should be able to handle your peak traffic, page visits and maximum orders made without any lag.
Your clients experience when visiting your e-commerce store should be one of the most important things to consider when developing an online platform. According to research, user experience usually plays a vital role concerning client conversions and retention. Thus, your platform should provide a seamless experience to your targeted users so that they do not get a reason to leave without making any purchase. Intuitive navigation, efficient searches, guest checkout, and category pages are just some of the features that can help you attain this specific goal.
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